221 Main Street

221 Main Street

A continuous ribbon of imagery and light connects the interior of the building at 221 Main St, San Francisco with the street outside.

A 125 feet long media surface rises up the rear wall of the lobby, continues onto the ceiling and then flows all the way out until it folds up onto the front facade. We used three different resolutions of LED technology for the three different surfaces, and designed media that would resolve into one fluid, continuous image.  Acid-etched diffusion glass placed at specifically varied distances from the different LED arrays resolves the different image surfaces.

Designed by ESI Design.


  • Client: Beacon Capital Partners
  • Date: September 2013
  • Service: Lead Designer (for ESI Design)