85 Broad Street

85 Broad Street

As you enter the building, you walk through a monumental LED arch wrapped in geometric animations and real-time social media visualizations.

Related media content appears at the end of each elevator bay, on transparent LCD screens which are mounted over three dimensional, custom made relief maps. The corridor follows the original path of the street that once ran through what is now the footprint of the building and a low resolution media / light installation curves along it’s entire length, connecting the two entrances and referencing the sky that would have once been directly above.

A light installation spiraling through the building’s exterior arcade features light bars and reflective blades that alternate and twist, featuring a program of many different abstract patterns.

Designed by ESI Design.


  • Client: Beacon Capital Partners
  • Date: 2017
  • Service: Lead Designer (for ESI Design)