900 N Michigan Shops

JMB Realty Corporation invited ESI Design to create an experience for their Magnificent Mile luxury retail center that would attract customers and entice target retailers. It was my job to lead the design team and envision a way to transform this Chicago landmark while still aligning with their brand identity.

The concept was a series of digital skylights, that, when viewed all together, create a 190 foot long media ceiling that appears to open and close, revealing 16k treetop views and hundreds of 3D birds flocking in real-time.  Video content was shot with dual sync’d 8k cameras to create super high resolution video content to make the most of this unique canvas.  As well as delivering a platform to which the client could continue to upload new video content, we also designed a suite of content creation tools and a user-friendly CMS so that new animations could quickly and easily be generated by the real-time software environment developed by Float4.

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• Client: JMB

• Date: November 10, 2017

• Service: Creative Direction & Design