The Prow at WarnerMedia HQ

While working with ESI Design I conceived, pitched and led the design of a volumetric light sculpture that plunges through four stories of Warner Media’s HQ in Hudson Yards, NYC. The content is a real-time abstraction of Warner Media’s content. Touch screens at the top and bottom floors of the sculpture allow people to select which movie they would like to see play on the sculpture. A condensed version of the media plays as pure color, almost like an abbreviated timeline, the different color palettes of different scenes flowing up the volumetric LED display as voxels, flowing in 3D space. Having played a key role in winning the project, it was fantastic to see this unique installation realized.

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• Client: Warner Media / AT&T

• Date: 2019

• Service: Creative Director